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The moment you lock your Brand Strategy and Core Visual Identity, Nomiq automatically assembles a complete, interactive Brand Guidelines document. Think of it as a living brand rulebook: it updates in real time whenever you change a hex value or swap a typeface, so every person who has the link — contractors, developers, press contacts — always sees the current, canonical version of your brand. No versioned PDFs, no stale ZIP files, no “V3 Final Final” email chains.

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What Nomiq Includes in Your Brand Guidelines

Nomiq compiles five core sections into every Brand Guidelines document automatically. All content is drawn directly from your locked strategy and visual identity data.

Logo System

Your primary logo, secondary logo, standalone symbol, and favicon — each with enforced clearspace rules and safe-use examples shown at multiple scales.

Improper Usage

Visual examples of what not to do: stretching the logo, placing it on a low-contrast background, rotating it, or removing the symbol from the wordmark.

Color Palette

HEX, RGB, CMYK, and HSL values for all five core colors, each with a copy-to-clipboard button. WCAG contrast ratios are displayed alongside every pairing.

Typography Scale

Direct download links for every open-source font in your kit, plus the exact CSS size hierarchy (H1 through H6 and Body) expressed in rem and px values.

Brand Voice & Strategy

Your Mission, Vision, Values, and Voice Matrix coordinates, formatted as guidelines for writers and social media managers to match your brand’s tone.

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Working with Your Brand Guidelines

1

Access the Guidelines Tab

Open your project in the Brand Studio and click the Guidelines tab in the top navigation bar. Nomiq renders your guidelines document in real time from your locked data.If any section appears empty or shows a placeholder, it means the corresponding source data — either Brand Strategy or Core Visual Identity — has not been locked yet. Complete those sections first and return here.
2

Customize Sections and Add Pages

Nomiq generates the five standard sections automatically, but you can extend the document to fit your team’s needs.
  1. Click + Add Page in the left sidebar to create a new custom section. Common additions include Photography Style, Social Media Templates, Iconography Rules, and Motion & Animation Guidelines.
  2. Write your custom content in the rich-text editor that appears. You can embed images, tables, and code blocks.
  3. Control visibility for each section by clicking the eye icon next to it in the sidebar. Set internal-only pages — such as Company Culture Guidelines — to Private so they do not appear on your public link.
Add a page titled “Developer Handoff” and paste your CSS variables snippet there. Your engineering team can find everything they need — fonts, colors, and logo download links — in one place without needing to contact you.
3

Share Your Guidelines

Click Share in the top-right corner of the Guidelines tab to open the sharing panel.Choose the access level that fits your use case:Copy the URL and share it directly. The link is permanent and always reflects your latest locked data.
Because the guidelines are web-based, you never need to redistribute a file when your brand evolves. Update a color in the Brand Studio and your public Guidelines link reflects the change instantly.
4

Export a PDF Snapshot

If a client or stakeholder explicitly requires a static document, open the Share panel and click Export PDF. Nomiq renders a print-optimized PDF snapshot of the current guidelines state.
A PDF snapshot is frozen at the moment of export. If you update your brand afterward, the PDF will be out of date. Always treat the live web link as the source of truth, and use PDFs only when a static document is explicitly required — for example, a legal contract appendix or a formal client deliverable.

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Keeping Your Guidelines Up to Date

Nomiq’s guidelines are designed to stay current without any manual effort on your part. Here is how the update cycle works:
  • Visual changes propagate immediately. Edit a color swatch, regenerate a logo, or swap a typeface in the Brand Studio — the live guidelines link reflects the change the moment you save.
  • Strategy changes prompt a review flag. If you unlock and update your Brand Strategy after visual assets have been generated, Nomiq flags the potentially misaligned sections in the Guidelines tab with a yellow warning icon. Review and re-lock those sections to clear the flags.
  • Custom pages require manual updates. Content you write in custom pages (photography rules, motion guidelines, etc.) does not auto-update. Assign a team member to review custom pages whenever a major brand refresh occurs.

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Best Practices

  • Share the live link, not a PDF. Give contractors, developers, and press contacts the public URL rather than a downloaded file. They always get current information, and you never field questions about outdated hex codes.
  • Keep the Brand Voice section public even when hiding other strategy content. Copywriters and social media managers need voice guidance to write in your brand’s tone. Hiding it results in inconsistent, off-brand copy across all channels.
  • Create a private “Internal Notes” page. Use a Private custom page to document decisions — why you chose a particular Primary color, what the brand name means, which tagline tested better — so future team members have context for the choices.
  • Embed the guidelines URL in your onboarding docs. Add the link to your employee handbook, Notion workspace, or Slack channel description so new hires find it automatically rather than asking around for it.
  • Audit the guidelines after every major product update. When you launch a new product line or pivot your positioning, review every section of your guidelines to ensure the Brand Voice and Core Pillars still reflect the current business direction.

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Troubleshooting

Brand Strategy

Build the mission, voice, and values that Nomiq compiles into the Strategy section of your guidelines.

Core Identity

Refine the logos, colors, and typography that populate the visual sections of your guidelines.

Exports & Kits

Download raw SVGs, PNGs, CSS variables, and a full Brand Kit ZIP without the interactive guidelines wrapper.

Workspace Projects

Manage team member permissions to control who can edit your brand and who can only view the guidelines.